Prof. Marieke Martens
Prof. Marieke Martens is particularly interested in why people do what they do and how this can be affected. She firmly believes in a personalised approach, since not all people are the same, are looking for the same thing or are driven by the same motives. Only by offering smart services and options that are tuned to people’s personal preferences and needs, we can really create sustainable contributions to travel patterns. Outside work, Marieke likes to go for a hike or a run, preferably in the forest but more importantly she likes to spend time with her horse Black Jack, riding in the forest and jumping cross country fences.