City of Funchal
Funchal is the capital of Madeira, an archipelago in the Atlantic Ocean. The town is 75 km² in size and has 104,000 inhabitants. Funchal progressively closed urban streets in the historic centre and constructed coastal promenades to promote pedestrian mobility and leisure activities. The city also restricted surface parking in the city centre and constructed street rings around the city, which helped to reduce the traffic flow in the centre significantly. In 2010 Funchal decided to implement a new sustainable public transport strategy to encourage tourists to use local transport over private forms of travel. Together with local hotels it produced a Tourist Kit that included transport tickets, maps and other guides to help holidaymakers get around easily by public transport. Its quick success helped boost overall ticket sales for the local public transport operator and improved the satisfaction of hotel guests.
Related Projects: CIVITAS MIMOSA, CIVITAS DESTINATIONS. Photo by Bruno Pereira/Flickr