Mobidot is a Dutch start-up founded in February 2013 focussing on innovative, ICT driven Personal Mobility solutions. Mobidot specialise in measuring and influencing personal travel behaviour using Smartphone technology.

They work for governments, public transport companies, employers, mobility service providers, consultancy companies and research institutes through software services and tools. Mobidot is a spin-off company from the European R&D project Sunset ( Sunset is part of the European Commission’s Seventh Framework programme Smart Cities & Sustainability under DG CONNECT. Mobidot is part of DG CONNECT’s overall “Innovation Radar” pilot.

Mobidot positions itself as a ‘white label’ and develops and provides ICT tools and services to business customers which support smart mobility solutions for end-users. The company’s goal is to support and help organisations, who are active with mobility and transport management, to get insight into the travel behaviour of their target groups in a flexible and cost-effective manner and to provide them with incentive tooling to influence the travel behaviour of people in a personal way.

Mobidot’s open ICT platform, MoveSmarter, creates 24 hour multimodal mobility monitoring and analysis at the traveller level. It supports quantitative data acquisition using the Smartphone for the purpose of people-centric mobility research, market research and policy development and evaluation. The toolsets offered are unique, and can be embedded into third-party Apps on the Smartphone to measure individual travel behaviour in a fully automated way and to incentivise travellers towards more environmentally friendly travel choices based on their individual mobility profile.

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