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The EMPOWER concepts, new software and organisational business models will be tested in real life city situations with actual travellers within each of four Living Lab Cities.

Working with local partners, these four experiments will be responsive to the travel situations in each context and will test the different incentives and services most relevant to each city. For each Living Lab, a partner will act as the Living Lab Co-ordinator, overseeing all activity in their lab. All incentives are designed to reduce the use of conventionally fuelled vehicles.

The EMPOWER evaluation at this experimental stage will act as a feedback loop into both the mobility service design and the technical implementation. The key questions will concern whether the impacts anticipated from the positive incentives trialled are materialising in ‘real-life’. At the end of the experimental lab, the outputs will feed into the EMPOWER Toolkit which will then be made publically available. 

The four Living Lab Cities are: