Helsinki, the capital city of Finland and most populous urban area, is facing a major transportation challenge during the next 15-20 years.
The redevelopment of four former port areas and railyards right next to city centre, plus half a dozen more in the city suburbs, will mean an increase in population of 25% by 2025. This indicates a major challenge for the traffic system: creating new infrastructure close to the city centre; enhancing public transport beyond its capability, and doubling parking space that’s already in dire demand are all non-viable options. In response, the main goal for Helsinki is to decrease the amount of personal car use.
While mobility management has for a long time been the standard approach, recent interest has been focused on Mobility as a Service (MaaS) concept, with incentives or better information integrated into a one and only user interface to manage all daily travel. Implementation of EMPOWER will consider the following actions:
- a growing focus on business travel with potential to divert companies from providing company cars and parking space for their employees to providing an allowance to their personal mobility account instead.
- promoting new innovative transport modes, for example fully electric car sharing, several new types of rental car offers, and the on- demand bus service Kutsuplus.
- Working with the regional public transit authority HSL (http://www.hsl.fi/en) with campaigns to promote the use of public transport, and the upcoming city bike scheme