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EMPOWER is keen to encourage a range of cities to use the tools, methods and incentives that are part of the project and that could be tailored to their different contexts.

Some cities may have already invested in positive policies such as developing bicycle infrastructure, running schemes to stimulate walking and cycling or upgrading charging infrastructure for electric vehicles. They may want to complement these types of schemes with new mobility services utilising ICT solutions and would like to trial positive incentives and sharing/self-organisation schemes via smart mobile phone services.

City authorities involved in EMPOWER all have objectives that concern a reduction in the use of conventionally fuelled vehicles in order to improve the daily lives of the people who live there. During the experimental phase of EMPOWER, four cities will act as Living Labs: Enschede, Manchester, Gothenburg and Helsinki, each trialling different schemes and incentives according to their local context. As part of ambitious plans for wider roll-out of EMPOWER, there will be a competition for a further 7 Take-Up Cities to take part to act as demonstrators and trial a range of travel smart initiatives including real-time information, rewards and points challenges and the use of social networks. EMPOWER already has a strong body of 16 Follower Cities and Organisations, and is seeking further stakeholders to follow the activities of the project and link them to their own transport policy plans.