Whole Societal Assessment of EMPOWER interventions

Lead Partner: Wuppertal Institut Fur Klima, Umwelt, Energie GmBH

An evaluation methodology is being developed to assess the impact of the incentives and the operational success of the EMPOWER services and Toolkit. This includes identifying the key factors for measuring the social innovation interventions and creating criteria for each Living Lab. The overall approach will be used to perform an ex-ante assessment of the costs and benefits to society as a whole.

In order to understand the preconditions that need to be met to influence users’ travel behaviour and to better predict user response to incentives, a travel behaviour prediction model will be refined. This will be done both on an individual user group level and at the whole transport system level in order to predict post-implementation modal sharing and trip numbers.

Two levels of criteria will be used: higher level to be applied to all cities and all interventions allowing comparability across cities; and a second set of more city and intervention specific criteria enabling results to separate impacts at micro, group, network and city level.

Working with representatives from the four Living Lab Cities, a workshop will finalise and cross-check each city-specific assessment criteria and local goals. A further workshop for Take-Up Cities and Communities will introduce the assessment method and offer assistance on completing ex-ante assessments of the incentive schemes they wish to implement.

For anyone interested in implementing social innovation measures, the EMPOWER Brochure detailing the key success/failure factors from the assessed social innovations will be available.

The Report of ex-ante and ex-post assessments of incentive schemes in the EMPOWER cities will outline the effect of the incentives as implemented in the four Living Lab cities and the seven Take-Up Cities and Communities. It will also examine users’ reactions to the way in which the incentives were offered to them and how user-friendly the system is, as well as the impact the incentives had on influencing behavioural change. The report will provide valuable lessons for the design of future incentive schemes.


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