Interventions and Behavioural Responses
By reviewing the latest insights and testing new ideas, evidence will be gathered on behavioural responses to novel positive incentives that are designed to encourage individuals to reduce their reliance on CFVs (Conventionally Fuelled Vehicles). In particular, EMPOWER will look at positive behaviour change strategies that guide and enable, rather than eliminate or restrict, choice; motivation and human decision making; awareness, perception and context bias; technology adoption; mass one-to-one communication; and both micro-targeting (personalised) and social network-related models for behaviour change.
The EMPOWER Model Report, will synthesize the evidence from these relevant studies and literature findings (such as SUNSET and Segment to form a behavioural model to enable our understanding of behaviour change in general and of the potency of positive, personalised incentives in particular. The psychological constructs and processes that are most central to the model will be tested in three research studies, two in controlled behavioural laboratory settings at the TNO facilities in The Netherlands and one at the Institute of Transport Studies, University of Leeds in the UK. Results will be used to guide the development of attractive and effective services, products and offers for EMPOWER-users and the business models for the EMPOWER services.
The EMPOWER Evidence Database will bring together information on behavioural responses and mobility choices arising directly from the EMPOWER trial implementations in the Living Labs; empirical evidence from cities, transport suppliers or service providers about their recent experiments with innovative new mobility services, plus the new evidence gathered from the micro level research experiments. The database will be part of the EMPOWER toolkit for cities, transport suppliers and other relevant stakeholders and can be used to improve incentives and service provision.
Deliverables‹ return to activities