Experimentation and Showcasing
The mobility infrastructures, business models and incentives that will make up the EMPOWER Toolkit will first be tested in four experimental Living Labs in the cities of Enschede, Gothenburg, Helsinki and Manchester in 2016.
Experimental activities will take place in two stages: firstly working with a small target group of about 100 participants testing the effectiveness of particular services within a fixed timeframe which will be evaluated and then, together with key city partners, to offer a scheme to an open sample of interested travellers.
Recruitment of participants is an essential part of the Living Labs and each city will run its own marketing campaign in order to attract groups that meet demographic and behavioural characteristics, including vulnerable groups. High potential for behavioural change and active and enthusiastic participation as example role models are key factors. Each City will be supported by a Helpdesk with technical expertise to ensure that the service offer and implementation are as effective as possible.
Each Living Lab city will follow a Living Lab Plan which will analyse the local situation, set out the organisation for the local experimental activities and the characteristics of the work to be carried out. In the experiments, a wide range of potential services will be tested, for example working with bus operators to encourage infrequent bus users to do more journeys; stimulating the use of electric vehicles by offering parking discounts; and supporting less mobile people in public transport travel.
The Living Lab Report will contain the outcomes from each of the cities from an operational perspective, matched to a business model. This will also support the knowledge transfer to the Take-Up Cities and Communities when the EMPOWER Toolkit is implemented in other urban contexts.
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