Business Models and Organisational Embedding


Business case development for incentive systems that are designed to reduce CFV use need to involve users efficiently and be supported by efficient business systems. This activity will create both generic and context specific business models designed to maximise the potential for rapid and large scale implementation by Take-Up Cities alongside long-term sustainable operations. Built around a central methodology, state-of-the-art knowledge in business model development and an international review of business models for incentive systems, the approach will define the value proposition of the service for stakeholders, including the individual user; the revenue models for making the service sustainable and an investigation of the financing and cost aspects. Additionally, consideration will be given to identifying target users and providers, the technology and skills required for implementation, organisational embedding and legal aspects of the business model.

The EMPOWER International review of business models and best practice documents the key success and fail factors in incentive scheme business models from around the world. The EMPOWER Business Model Methodology presents the base for the methodology and process that should be used to generate committed business model designs for the Living Lab cities.

Four workshops, one in each Living Lab city, will identify the shared approach between the EMPOWER team and the city representatives to create the Living Lab City Specific Business Models which will look at value propositions and user groups; channels and customer relationships; key activities, partners, and resources; and cost and revenue estimates.

As part of the EMPOWER Toolkit, Generic Business Cases and templates will be created based on the experiences collected during the Living Lab. In addition, a business modelling toolkit will be compiled with guidelines that enables Take-Up Cities and Communities to adapt to their own local constraints and conditions.


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