The activities of the EMPOWER project started in May 2015 to gather fresh and existing evidence on the power of positive incentives and social innovation to reduce the use of conventionally fuelled vehicles (CFV). Using smartphone applications, new mobility services will be designed to deliver tailored and personalised incentives to individual members of the public, whilst incorporating consensual personal mobility tracking to build up a profile of the individual’s travel behaviour.
The strength of EMPOWER is that it will research innovative business models and then develop them in practice with ‘real life’ city leaders and suppliers from four experimental Living Labs and seven Take-Up Cities and communities. We will connect with our Follower Cities and more widely to establish a database of evidence and tools and methods that have been tested on the ground. These will become part of the EMPOWER toolkit.